A
Experimentation at speed
A test culture where every idea ships behind a flag, gets measured, and earns its place.
- A/B tests
- Feature flags
- Guardrails
10+ years · Eng x Product x Growth
I build enginesthat make productsgrow.convert.scale.ship.
I'm Azim Saiyed, Growth Engineering Manager at Collective, the back office for solopreneurs. My team turns experiments, funnels, and data into members who stay.
01
What I do
Where engineering meets growth.
B
Funnels that convert
Signup and onboarding flows rebuilt around one question: what's stopping the next click?
- Signup
- Checkout
- Onboarding
C
Data you can trust
Clean events and shared dashboards so marketing, product, and eng argue about strategy, not numbers.
- Event design
- Dashboards
- Insights
D
Teams that ship
Hiring, coaching, and building a team that owns outcomes end to end, from hypothesis to rollout.
- Hiring
- Mentorship
- Rituals
02
Selected work
Case studies, not slogans.
Growth bets at Collective, plus the infrastructure work that got me here.
GrowthA funnel that keeps getting better
Rebuilt the signup and onboarding experience end to end. Every step is instrumented and every change ships as an experiment, so wins compound quarter over quarter.
~10%lift in funnel conversion
PlatformAn experimentation engine
Turned one-off tests into a repeatable system: flags, guardrail metrics, and a weekly cadence for reading results and killing losers fast.
2xexperiment velocity
Blend LabsReliabilityDebugging tools that end pager fatigue
Built custom debugging tooling for support and eng, so issues got diagnosed in minutes instead of escalated at 2am.
-40%on-call incidents
Blend LabsInfraZoom SDK migration + real-time infra
Led the move to the Zoom Video SDK behind a vendor-agnostic layer, and replaced polling with WebSocket push for real-time financial apps.
Real-timepush instead of polling, across the platform
BBVAAIBBVA Smart Assistant
Front-end engineer on an AI banking assistant inside BBVA Spain's mobile apps, years before conversational AI was everywhere.
2017AI in banking, early
Want the full story?
Happy to walk through any of these over coffee or a call.
Impact, in numbers
Experience
10+
years building in fintech and SaaS, from healthcare to banking to the back office for solopreneurs.
Collective
~10%
funnel conversion lift
People
20+
engineers mentored across my career
Collective
2x
experiment velocity
Blend Labs
-40%
on-call incidents
03
How I lead
Small team. Big surface area.
- P/01
Bias to ship
Small bets, shipped this week, beat perfect plans shipped next quarter. Flags make it safe.
- P/02
Metrics over opinions
Every project starts with the number it should move and ends with whether it did.
- P/03
Engineers own outcomes
My team sits with product, design, and marketing. They pick problems, not just tickets.
- P/04
Grow the people
Clear expectations, honest feedback, real stretch work. The team's growth is the job.
04
Career
10+ years, one through-line.
2025 to now
CollectiveNow
- Growth Engineering Manager2026 to now
- Staff Software Engineer2025 to 2026
- Leading the Growth engineering team
- Experimentation and the signup funnel
- Hiring and growing engineers
2022 to 2025
Blend Labs
Senior Software Engineer
- Led Zoom Video SDK migration
- Cut on-call incidents 40% with custom debugging tools
- Real-time WebSocket infrastructure
2019 to 2021
Writer
Senior Front End Developer
- Architected the core React app
- Lerna monorepo and CI/CD
2017 to 2019
BBVA
Front End Developer
- BBVA Smart Assistant, AI banking in BBVA Spain's apps
2016 to 2017
Highmark Health
Application Developer
- Where it started: shipping production software in healthcare
M.S. Computer ScienceUniversity of North Carolina
B.E. Computer EngineeringGujarat Technological University05 / Contact